Samsung has opened its first online to offline store (O2O) in India at Jio World Plaza Mall in Mumbai.
This special store, called Samsung BKC, covers an area of 8,000 square feet and is designed to provide a unique experience for customers.
The store will showcase Samsung’s top-quality products, such as smartphones, televisions, refrigerators, washing machines, and more, using real-life scenarios and curated experiences.
Samsung BKC, being the first of its kind in the country, aims to transform the way people shop by offering a blend of online and offline shopping.
Customers can explore a wide range of products with over 1,200 options from the online digital catalog, and these products can be delivered not only in Mumbai but anywhere in India.
The store is divided into eight lifestyle zones
Hobby Room: Customers can enjoy an immersive gaming experience on an 85-inch 8K QLED TV, along with Samsung’s gaming monitors and laptops.
Home Office: Featuring a state-of-the-art home office setup with large screens and smart monitors, allowing users to connect devices for distraction-free work or big screen conference calls.
Home Atelier: This zone demonstrates how Samsung technology can transform homes into art galleries or yoga studios, showcasing premium televisions and AI-enabled smart yoga mats.
Home Cafe: Customers can explore exclusive refrigerators and vacuum cleaners, with the option to customize the refrigerator’s color to match their home decor.
Connected Kitchen: A professional chef operates the kitchen, demonstrating the use of Samsung products for healthy food management and preparation, including an AI-enabled refrigerator with unique features.
Intelligent Closet: This zone introduces AI-enabled washing machines and dryers, showcasing how to plan and select laundry settings using a smartphone.
Private Cinema: A showcase of the connected device experience with a 110-inch MicroLED TV, allowing customers to control various aspects of the room through a smartphone.
Mobile Zone: The centerpiece of the store featuring Samsung’s flagship Galaxy devices, including the Galaxy Z series, Galaxy S series, the latest Galaxy S24 series, as well as flagship tablets, laptops, and wearables.
Overall, Samsung BKC aims to provide a comprehensive and interactive shopping experience for customers, showcasing the latest in technology and innovation.
