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Honda and Sony to deliver First EV by 2025 in New Joint Venture

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Sony Electric :

Japanese multinational giants Honda and Sony are creating a new joint venture to develop and commercialise battery electric vehicles, with sales of a first EV set for 2025.

Sony has already developed two prototype vehicles under the moniker “Vision-S”.

It is designed specifically for the purpose of showcasing and guiding development of its electric vehicle-related technologies.

Honda also has an electric vehicle, dubbed Honda e, which is an urban car that has captured the hearts with its retro-style and cute looks.

Honda and Sony framed their new joint venture as an expansion of their existing discussions and exploration of a strategic alliance based on creating new mobility services.

“The New Company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world,

by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers,” said Toshihiro Mibe, CEO of Honda Motor.

“We will do so by leveraging Honda’s cutting-edge technology and know-how in relation to the environment and safety, while aligning the technological assets of both companies.

“Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technological expertise are very different.”

“Therefore, I believe this alliance which brings together the strengths of our two companies offers great possibilities for the future of mobility.”

HONDA E. SOURCE: HONDA

While some media outlets have somewhat described this new partnership as a plan to “tackle Tesla”,

the reality is that all-electric vehicle manufacturers are chasing in Tesla’s wake and trying to bring together a variety of sectors to match Tesla’s dominance.

The new Honda and Sony alliance will combine Honda’s mobility development and manufacturing capabilities and after-sales service management,

with Sony’s expertise in the development and application of imaging, sensing, telecommunication, network, and entertainment technologies.

The two companies describe the resulting partnership as one which will –

“realise a new generation of mobility and services that are closely aligned with users and the environment and continue to evolve going forward.”

Of particular interest is the company’s reference to Sony’s expertise in ‘imaging and sensing’, which could speak to a potential focus on autonomous electric vehicles.

VISION-S. SOURCE: SONY

Honda and Sony will now proceed with negotiations towards signing a joint development agreement and a joint venture agreement with a goal of establishing their new joint venture some time this year.

However, while the new company will plan, design, develop, and sell electric vehicles,

it will not own and operate its own manufacturing facilities, which will be left for Honda to execute at its existing manufacturing plants.

SOURCE: SONY

It is also expected that a mobility service platform will be developed by Sony for use by the new company.

Sony’s 1st Ever Car Launch Will Be An Electric SUV: 100Kmph In 5 Seconds Promised! (Price, Launch Date)

Jan 6, 2022 :

The newest company to join the wagon of electric cars is Sony! Yes, the automobile maker is planning to commercially launch its first-ever electric car.

Kenichiro Yoshida, CEO at Sony has confirmed this during the company’s keynote address at CES 2022. Read on to find out more about Sony’s plans of launching an electric vehicle!

Sony To Launch New Electric Vehicle? CEO Confirms!

Yesterday, we reported to you that Sony will start commercializing their EVs under a new division called Sony Mobility Inc. The company had previously showcased its Vision-S concept way back in 2020.

However, reports were that Vision-S is only a display by Sony of what it is capable of in the automotive technology; it wasn’t a firm commitment by the company about entering the automotive market.

The CEO said, “We are exploring the commercial launch of Sony EV. Sony is well-positioned as a creative entertainment company to redefine mobility.”

The Sony Vision-S was spotted in test runs on public roads soon after the showcase!

Sony Vision-S: Specifications And Features

As per reports, the car is a sedan and will come with 40 sensors for better autonomous driving capabilities.

Sony had already promised that the EV will have a 360-degree audio feature. It can also receive updates over the air (OTA), support 5G, and has a huge infotainment screen.

The car borrows a lot of ideas from the  Porsche design language.

The concept car comes with a 536hp dual-motor all-wheel drive system, can hit 100 kmph in under five seconds and has a top speed of 240 kmph.

During the CES 2022, Sony started off with PlayStation VR 2, Sony confirmed the new details about the head-mounted display with new controllers called Sense Controllers.

It will feature an OLED display, will also include 4 cameras and a controller-tracking IR camera.

During the same event, Chairman, President and CEO Kenichiro Yoshida showed off a brand new prototype of its Vision S, the concept electric car where the company is starting off with a new division – the Sony Mobility Inc, where it will commercialize its electric vehicles.

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