In a strategic move, Nissan India has shifted its attention exclusively to the Magnite, leaving it as the sole model available in the Indian market.
The company’s primary objective now is to boost the sales of the Magnite. However, there are plans.
underway for Nissan and Renault to introduce several new models, including SUVs, in the near future.
On a different note, Nissan has halted bookings for the Kicks, removing it from their official website.
Over the past few months, Kicks sales have experienced a significant decline, with not a single unit sold since December 2022, amounting to around 120 units.
Launched in 2020, the Nissan Kicks was equipped with a 1.5-liter turbo petrol engine. The naturally.
aspirated engine model was priced at Rs 9.5 lakh, while the turbo engine model cost Rs 11.85 lakh.
The Kicks boasted numerous features, including an 8-inch touch infotainment system, cruise control, automatic air conditioning, remote engine start,.
4 airbags, ABS, EBD, ESC, and hill start assist. According to data from SIAM (Society of Indian Automobile Manufacturers), no Kicks were produced in February.
whereas the previous year saw the production of 145 units. Considering the dismal sales figures, the company may make a significant decision regarding the future of this model.
Over the past three months, there have been no sales of the Kicks. While Nissan has not made an official announcement regarding the discontinuation of Kicks bookings.
the recent data from the past six months sheds light on the reason behind this decision. Starting in September 2022, the demand for the Kicks began to decline in the Indian market.
In September 2022, 108 units of the Kicks were sold. This number slightly increased to 242 units in October 2022.
but dropped to a mere 3 units in November. Notably, there were zero sales of the Kicks from December 2022 to February 2023.
Consequently, the sales of Kicks remained stagnant for the past three months. In contrast, the Magnite achieved remarkable success.
with 15,292 units sold in the last six months, averaging approximately 2,548 units per month.
Until recently, Nissan was offering discounts of up to Rs 59,000 on the Kicks. Customers could benefit from an exchange bonus of up to Rs 30,000.
a cash discount of up to Rs 19,000, and a corporate discount of up to Rs 10,000. If the company.
decides to discontinue the Kicks, it is possible that these discounts may be increased by the company and its dealers.
