Ola and Ather, electric scooter companies, gear up for new products amid surging demand for electric vehicles.
Ola’s Electric Motorcycle Lineup Set for Launch
Ola, a leading electric vehicle company, unveiled a range of electric motorcycles on August 15, responding to the increasing demand for e-vehicles.
Ather Energy’s Focus on Electric Scooters
Ather Energy, a key competitor, recently secured a $108 million investment from Hero MotoCorp and Singapore’s GIC, but its primary focus remains on enhancing its electric scooter offerings.
Ather Energy’s Strategy Unveiled
Ravneet Singh Phokela, Chief Business Officer at Ather Energy, stressed the importance of bolstering their electric scooter lineup before venturing into zero-emission motorcycles.
He revealed the expected timeline for Ather’s electric motorcycles, stating it would be approximately three to three and a half years before they enter the market.
Upcoming Scooter Launch
Ather Energy, headquartered in Bengaluru, is developing a modular platform to underpin multiple scooter models.
The first models based on this new architecture are slated for unveiling within the next eight months.
Unlike Ola Electric, Ather’s approach involves expanding its domestic range based on specific applications and customer needs.
